Workshops and Training
A series of AI workshops and intensive courses designed to introduce and advance understanding of artificial intelligence. These workshops range from foundational introductions to specialised skills, such as advanced prompting techniques, boosting productivity with AI, and creating custom content. These valuable sessions aim to provide participants with practical knowledge and actionable strategies for utilising AI.
Let’s Talk
Book a Free 20 minute call
About The Trainer
Laura Tatton, known as “The AI Lady”, is an award-winning PR and marketing consultant turned Generative AI specialist. With over 20 years’ experience in B2B communications and 16 years leading her own consultancy, ConsuLT—Laura has become a trusted voice in helping UK and European organisations embrace AI with confidence.
Through her jargon-free, hands-on workshops and talks, Laura empowers professionals to move from AI confusion to capability. Her mission is simple: make AI feel human, collaborative, and accessible, especially for those who feel left behind by the tech wave. Whether she’s training accountants, HR professionals, manufacturers, or charity teams, Laura ensures every session delivers real-world skills with warmth and clarity.
Trusted by 500+ professionals from accountancy firms to creative agencies, business owners and team leaders choose our AI training because it’s:
- Clear – no jargon, no fluff
- Practical – real tools, real results
- Tailored – every session fits your goals and industry
Why Learn with “The AI Lady”?
- 20+ years of PR and marketing experience
- Specialist in Generative AI for business
- Finalist: Professional Services Business of the Year 2025
- Regular speaker for the Black Country Chamber of Commerce
- Known for warm, friendly workshops that deliver immediate value
Let’s Talk
Book a Free 20 minute call
“Laura’s session was so valuable that l’ve already booked onto another workshop! If you’re curious about how Al can revolutionise your business, I can’t recommend Laura highly enough. If you’re thinking about exploring Al, this is the place to start!”
Nicola Price
Managing Director
Six Wands Accountant
“I have always been on the fence about Gen Al.
This one-on-one session with Laura included a brief history of Al, an introduction on Gen Al, understanding prompting, and a live demo. The part on prompting was an eye-opener of how I have been underutilizing and misusing Gen Al tools. Book your own session with her before the whole world discovers how valuable Laura’s insights are.”
Tin Geysels
Owner
FullStop Communications – Belgium
“Everyone really loved the session – we sent out feedback on the whole day and everybody rated Laura 5*!! Definitely left us with food for thought, so thankyou. We will definitely be in touch for more sessions too!”
Gemma Daly
Business Manager
Sitemark
“Like many marketing and creative businesses, we are learning new skills to make the most of Al as it evolves. Thanks to a bespoke session by Laura Tatton we were able to focus on harnessing new tools. Laura’s session was focussed, well-paced and allowed us to ask questions on how it can be applied in our work. Laura has demystified some of the talk around Al in PR and comms, enabling us to explore a tool we can trial in our work.”
Chris Leggett
Owner
Osborn Communications
“Laura’s session was so valuable that l’ve already booked onto another workshop! If you’re curious about how Al can revolutionise your business, I can’t recommend Laura highly enough. If you’re thinking about exploring Al, this is the place to start!”
Nicola Price
Managing Director
Six Wands Accountant
“I have always been on the fence about Gen Al.
This one-on-one session with Laura included a brief history of Al, an introduction on Gen Al, understanding prompting, and a live demo. The part on prompting was an eye-opener of how I have been underutilizing and misusing Gen Al tools. Book your own session with her before the whole world discovers how valuable Laura’s insights are.”
Tin Geysels
Owner
FullStop Communications – Belgium
“Everyone really loved the session – we sent out feedback on the whole day and everybody rated Laura 5*!! Definitely left us with food for thought, so thankyou. We will definitely be in touch for more sessions too!”
Gemma Daly
Business Manager
Sitemark
“Like many marketing and creative businesses, we are learning new skills to make the most of Al as it evolves. Thanks to a bespoke session by Laura Tatton we were able to focus on harnessing new tools. Laura’s session was focussed, well-paced and allowed us to ask questions on how it can be applied in our work. Laura has demystified some of the talk around Al in PR and comms, enabling us to explore a tool we can trial in our work.”
Chris Leggett
Owner
Osborn Communications
“AI should be for everyone not just the tech-savvy few. My mission is to demystify, humanise, and empower. Because when we understand AI, we don’t just adapt. We lead.”
Laura guides individuals from AI beginners to empowered, efficient users, ones who not only understand how to use AI effectively, but feel excited to advocate for it. Her sessions don’t rely on technical wizardry; they rely on strategic thinking, creativity, and the ability to connect with your audience, all skills she has honed through decades in communications.
Through hands-on workshops, simple frameworks, and my signature prompting masterclass, these sessions teach practical, ethical, and efficient use of AI that saves time, increases productivity, and empowers people to upskill with confidence.
Introduction to AI
Know you need to start using AI but not sure where to start? This popular session is the perfect place to begin. We’ll show you what GenAI actually is, what it can do – in a series of amazing tool demos, and, importantly, what it cannot do (yet!). The session is designed to stimulate interest and motivate your team to get into AI.
A thorough understanding of what generative AI is
Inspiration from incredible tools, use cases and workflows
An initial understanding of use cases in your industry
How to use AI responsibly: ethics, risks and limitations
Prompting Masterclass
Learning how to prompt is the most fundamental core skill anyone getting into Al can have. It’s the difference between dull, generic results and strong, powerful results that can change entire workflows. This initial session teaches our own prompting framework and gives plenty of examples – including a prompt library to play with afterwards.
An understanding of Al chatbots and their strengths and weaknesses
Knowledge of the 3 Ps framework and how to apply it daily
How to build powerful prompts from scratch
How to troubleshoot if results are disappointing
AI For Leaders and SME’s
For directors, managers and decision makers who want to understand the strategic potential of AI. Discover how it is reshaping industries, improving decision making, and how to lead your organisation through digital transformation. Tailored for small and medium sized businesses. Learn how AI can streamline operations, cut admin time, enhance marketing and save hours every week.
Set clear organisational vision and strategy
Build and AI Roadmap
How to Safely adopt AI
Boost efficiency and productivity
Boost Your productivity with AI
AI is one of the best efficiency boosts out there; optimising your admin to new levels and allowing you to think, learn and organise yourself in ways we’ve never seen before. When properly set up, it acts as a 24/7 intelligent assistant, creating hours in your every day. This session will work through exactly how to turbo boost your productivity at work with AI.
An understanding of how GenAI works for productivity
Experience of a range of AI tools for thinking, learning and admin
How to build powerful AI-driven workflows for your own needs
How to use AI to improve your mental health and clarity
Become a Content King/Queen
This cram-packed session is a whistlestop tour around all of the creative possibilities of AI. We’ll show you clever prompts for creating written content, how to create dazzling images in seconds.
How to create prompts that save hours in content writing
How to prompt image creation tools – and which ones suit specific needs
How to build your very own AI avatar and bring it to life
AI for PR Professionals
Anyone who uses (or hopes to use) generative AI day to day or who wants to get better results. This hands on practical session is best suited to PR practitioners who are ‘hands on keyboard’. There is no need for you to have used AI previously, although there are plenty of opportunities to share experience if you have. We’ll be using Claude and Chat GPT throughout the day, but the techniques (if not the specific prompts) apply equally to other vendors.
Participants will explore how to use AI as the ultimate research assistant, creative partner, and strategy tool helping you stay ahead without the overwhelm.
A (brief) introduction to generative AI
An outline of how generative AI transforms the PR industry
An explanation of prompts and their importance
Leverage AI as a research and ideation tool, and craft persuasive messaging faster
Experiment with different prompts and evaluate their success
